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HAPPY NEW YEAR! :)
Recently I joined “Fridays and Five,” a weekly get together of a local group of business professionals. I am glad I joined because this is not your typical chat-rub-elbows-grip-and-grin crowd.
As individuals and business professionals, members truly embody the essence of “social” networking. And they are literal, human examples of social marketing…as members of the group naturally promote each other and help each other.
For example, each week two drawings are held (using collected business cards):
1. Winner gets platform to talk about self and business. THEN has opportunity to throw a personal or business issue / problem / request on the table for the group. Group instantly crowdsources to address / resolve / respond. It’s a powerful representation and physical manifestation of life and business online in the Social Web.
2. The other drawing is for a “gift” that is donated by the venue benefitting from the Friday at Five business in that particular week.
Fridays at Five is the brilliant brainchild of marketing powerhouse Denise Rossetti of Rossetti Marketing. Thanks Denise! I am grateful and lucky to be a member of this group of extraordinary individuals. :)
Is it time for a Fridays at Five group in your city?
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It’s been about 6 months since I joined Twitter. For a multitude of reasons, I’ve valued every minute of it. To give you a taste of My Twitter, I am sharing a list of my favorite “tweets” - most of which are the flavor of “fun.” This post was inspired in part by a Tweetversation with Rodney Rumford on 17 December 2008, the day I gave him a Yellow Star (the icon for a Favorite Tweet).
My Favorite Tweets
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Rumford if a twitter nudge is like a facebook poke, then i want a bitch slap function on twitter.
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craignewmark Back home in SF, all observed ice is in glasses, as God intended.
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kwbridge Should I feel honored or creeped out if someone is following 2 people – me and CNN – LOL
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meangrape Note to self: do not use that brand of wife’s conditioner on my beard again — instant floral perfume is not what I’m going for.
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lizstrauss People forget what you said. They get foggy about what you did. But they remember how you made them feel.
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howardlindzon Caveman prehistoric sounds from mens room at newark. I just ran out.
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jowyang Weve created a new term for people who tweet at parties: anti social social or ASS #time4wine
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MarketingProfs Really happy that my 11 y o tried out for her middle school’s play. It’s an awesome thing to watch your kids face their fears… and win.
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howardlindzon This market looks like a toilet in Tijuana at the end of a night
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howardlindzon Just blamed the market problems on financial terrorists. 20 9 year olds crying. My work is done here.
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howardlindzon I just told a class of 9 year olds that Paulson is a jackass asshat. They love me $$
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Armano The truth about “social media” is that it’s powered by human beings, and so instantly flawed. Which is why it’s both wonderful and terrible
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Armano social media is nirvana when we like it and a mob when we don’t
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howardlindzon Max, rachel and I are at Dairy Queen doing all we can to bailout warren buffett.
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jowyang Nearly everything gets monetized, I noticed this from my youth passing the coffer down the pew at church.
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JonBurg btw – best analogy I’ve heard today – Twitter is the Digital Water Cooler.
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MackCollier Social media success will never be based on attempting to monetize personal interactions. $$$ comes as byproduct of interactions not from
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guykawasaki @TechCrunch How can you tell me what is more important to me? If I had to pick between Twitter and cell phone, I would pick Twitter.
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chrisbrogan Wow… lots of speakers “throat clearing” here. It’s like writing a 260 page preface to a 270 page book.
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pearsonified F**k, I need a ride 2 miles away, but that’s like asking someone to cut off an arm in Hollywood
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kevinokeefe Sitting back and looking at TweetDeck and the info exchanged by lawyers and the comradery among you is flat out amazing.
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briansolis Please stop feeding the very thing that unravels the essence of the Twitter community by measuring and publicizing your place within it.
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pattyinboothbay Heading to the tub to read my Kindle in a zip loc bag.
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cspenn “There are four boxes to be used in the defense of liberty: soap, ballot, jury and ammo. Please use in that order.” -Ed Howdershelt
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kamichat Chris Baggott adds that money used to be the only driver on who succeeded in a market, now passion and expertise also count #solutionsstars
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worleygirl Unintentionally, but Paco showed great analogy for how companies should approach customers in soc media. Hip to hip vs. face to face. #fcf08
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bethevans Latest China food crisis rumors are that meat, seafood, eggs and dairy are all unsafe. So basically the whole country should become vegan.
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Scobleizer More followers? What does that prove? I judge myself by who I follow.
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jspepper Biggest problem in PR and social media: the belief it’s cookie cutter. Very little original thought or understanding of tactics/strategy.
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giovanni Now that oil is less than $65 a barrel, WHY am I still paying an additional $15 to check a bag?
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kdpaine Just gave the waitress my room number in Wichita and realize i have no clue what my room number is here in Detroit. def of road warrior
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howardowens Maybe now we can have a serious discussion in this country about what to do rather than hastily follow Bush off another cliff?
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jowyang I know one brand who want to blog as they saw their competitors do it. I asked “whats your goal” they said “thought leadership” #paradox
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jowyang It’s entertaining how the tourists in SF always ask ME for directions to China town.
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dcarli Social Visualization & Re-Cognition: Using social media visualization tools to develop a new and better shared understanding of an issue.
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howardowens Caller id: Unrecognized phone number; caller ID says “RAINMAKER” … let that one go to voice mail.
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chrisbrogan Oh my belly. It appears that I liked the Mexican lunch more than it loved me. :(
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MarketerBlog Kahlow: B2B marketing & social media – SM is price of doing business, keep it simple, helps foster long-term relationships. #et08
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dcarli The key to economic recovery is to make markets transparent & the businesses in them energy efficient, energy independent & carbon neutral.
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dcarli At the end of the day the economy is all about and ultimately runs on energy. Follow the Energy.
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skydiver New HARO rule: if you email me and ask “what’s the website for helpareporter.com?” you don’t get added on principle. :-)
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dcarli I really like the idea of government back energy conservation bonds! Anyone else! Amory Lovins would call them “Negawatt Bonds”
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jowyang I just slipped up, (I’m so tired) “how do you keep track of all the Virgins of your Software?” (I meant versions)
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TDefren “I never did give them hell. I just told the truth, and they thought it was hell.” – Harry Truman
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howardowens I want my leaders to have done something. Having spent a career in politics is to have done nothing.
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jowyang Oh dear, imagine if an alien found @kevinrose and @scobleizer’s DNA and created a hybrid. It would be a beer drinking tweeting machine
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joshdmorg play like you’re in first, train like you’re in second. I think this is the strategy the Reps are using.
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chrisbrogan The difference between persuasion and influence is the same as blasting holes through mountains vs going around
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jljohansen @jyarmis @swhitley Now I have a sarcastic post stuck in my head titled: “Social Media Uncovers New Revenue Stream for Business – Customers!”
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chrisbrogan 1 evening showing of Peter Pan, 2 bottles of art supply glitter found, 2 sleeping-in-late parents= pixie dust everywhere
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whatsnext jeez, i wonder what they do in rehab for sex addiction? http://tinyurl.com/5r922y
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TDefren “There are only two ways of telling the complete truth–anonymously and posthumously.” – Thomas Sowell
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jowyang I visited a social networking company here’s how the receptionist titled me http://tinyurl.com/686aoo
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whatsnext debt elimination is the new penis enlargement in spam mails.
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TobyDiva lazy, sunny sunday drinking coffee reading the nyt – ink on my fingers. rather like that.
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TDefren Best part about visiting the dentist is walking out, knowing you won’t be back for at least 6 months.
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ConversationAge @uncommon_sense one story- in winter, when getting into local stores, her eyeglasses would fog up she’d smile and say, one sec as I find you
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jowyang With an ER doctor friend hes seen beans above the frank, yuck
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howardowens IM’ing with my wife sitting on the other side of the room.
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jowyang Overheard during vendor briefing: “Opinions are like *ssholes, everyone has one and they all stink” I lol’d
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MarketerBlog Was Twitter down a lot in November? There are a lot of social media types having babies recently
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jowyang Is it bad that I notice that email resolves itself if you ignore it? ;)
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briansolis The Social Revolution is Our Industrial Revolution, http://tinyurl.com/5eunaw
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ConversationAge If you encounter a lot of opposition you’re onto to something… gotta remember that ;-)
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bethevans learned the hard way that electricity in China is prepaid.
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TDefren If you’re getting kicked in the butt, at least it means you’re in the front. http://tinyurl.com/5u53d4
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ConversationAge Twittervana is when the people adding you equal the people leaving or fleeing your stream ;-)
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briansolis The Conversation Chasm – the division between the desire to comment and the time and effort actually required to do so.
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TDefren How often do you find yourself writing something clever in an email to someone … and then deciding to “blog it instead?”
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TDefren The future of Public Relations will be anchored in the simple goal of humanizing the organization.
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bethevans Poll: is it too shameless of a pun to name my blog Beijing Duck?
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toniasarah Chocolate melted on your pants doesn’t translate to “chocolate melted on your pants”
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And, last but not least: My favorite Direct Message response (which came in after I commented about the reasons people “Unfollow” you on Twitter)…
Me: all I can say is: don’t ever mention the Dixie chicks! :)
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mark_hayward I am laughing because that is probably the last thing I would ever mention! Did you have Dixie fallout?
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If you’re currently on Twitter, feel free to leave your handle/address here in the comments. For those of you who are not (yet) on Twitter, please feel free to join us!
See you on the Tweetside,
Jaculynn
http://twitter.com/diablogue_chat
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Last month, over half a million jobs were lost in the USA alone. In the upcoming months, the number is expected to increase — globally.
With hordes of people looking for work and networking opportunities, why is LinkedIn creating upgrades and improvements for its business clients and recruiters?
I understand that LinkedIn needs to make money…just like we all do. But doesn’t the carrot (in this case, the users – the folks who are in, about to enter or out of the job market) have to come before the donkey (businesses seeking consumer feedback and recruiters seeking talent)?
And wouldn’t a massive influx of new users – rushing to network and connect – create a carrot of epic proportions? Imagine doubling or tripling the size of LinkedIn’s user base. How appealing would that be for LinkedIn’s premium users, recruiter clients, and advertisers? The market research value *alone* is mind boggling.
LinkedIn has had plenty of time to prepare for this opportunity. It’s not as if we just started to get clued in about the unemployment numbers, which have been on a steady increase since the beginning of the year. And not just here in the USA either.
I know recently laid-off people who’ve gone to LinkedIn – either as new users or existing users looking to change their status. And it was a challenge. It’s a challenge because the system is not designed for the unemployed. It’s not designed for the self-employed either. It’s not designed for students or those who recently graduated. And it is definitely not designed for mothers who make side money working on the Internet from home. I could go on.
FOR EXAMPLE: Yesterday, I went over to LinkedIn to update my profile. Soon I was “wrestling” with the application to try to get it to do what I wanted and needed. I am a sole proprietor. I am my company. My company is me. I do not have a company name. Yet I had to supply a company name in order to continue updating my profile.
So who is LinkedIn really designed for?
Is it for senior adults? Or veteran professionals (as described in the 4 Types of LinkedIn Users)? If yes, then why aren’t there more options for posting references and recommendations? Users should be able to include references / recommendations / kudos from past colleagues, employers, letters, emails, graduate school applications, etc. Even with an enhanced search function, sometimes it is still not easy to locate a reference from 20 years ago – who may or may not be alive today and able to join LinkedIn.
Another example: LinkedIn’s mandatory choices for “How Do You Know So and So?” are narrow and limiting (e.g. Why can’t we have an option for “Other” under Groups and Associations?) as well. The choices do not fully represent real-life situations.
So, to the folks who are designing and “improving” LinkedIn…
- Who is your primary community?
- What does your primary community need?
- What circumstances might lead the members of your primary community to either sign up for the first time or update their profile?
- How does your primary community use LinkedIn?
- Have you asked your primary community members what they want from LinkedIn?
Like anything, the ability to grow depends first on the ability to survive. So, basic needs must be met before indulgent wants. If I don’t fit into LinkedIn’s advertising demographics and LinkedIn doesn’t fulfill my basic needs (to update a profile or change geographic location), does that mean I should look elsewhere for a different business networking platform?
I’ve been a member of LinkedIn for about three years. I’ve always considered it to be a valuable resource. But lately, it feels like LinkedIn and I are starting to grow apart. This was most recently validated when I tried to contact Customer Service “as a user” a number of times with no response. Shortly thereafter I gave LinkedIn another ping “as a business upgrade prospect” and received an immediate reply. So maybe LinkedIn is going through some growing pains of its own. Maybe it’s time for LinkedIn to further refine and hone its business focus so that it matches its own projection of the ideal advertising demographic profile.
In the world of Web 2.0, there’s no such thing as a “lock” on the market or a “defacto standard” product. If LinkedIn won’t meet the needs of the people in this rapidly growing segment – the unemployed – they will go elsewhere. Or more likely – create their own version of LinkedIn.
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“Since the 1970s, states have rapidly outpaced the federal government in both spending commitments to energy efficiency and adopting landmark efficiency policies, including appliance and equipment efficiency standards, building energy codes, and energy efficiency resource standards.”
- 2008 State Energy Efficiency Scorecard, ACEEE, October 2008
Although America’s states have been independently embracing energy efficiency for the last 30+ years, the last decade in particular has been a healthy incubator period for the growth of vital programs and progressive policies in support of the 3Es of sustainability: Environment, Economy, Equity/Social Benefit.
One of the reasons it’s been healthy is because the “quantity of Executive Orders have declined while municipal and state requirements have increased,” according to the National Sustainable Building Advisor Program. In essence, the lack of Executive Orders is giving states and local municipalities the opportunity to creatively explore and courageously blaze trails for our future.
With over a decade of such activity now under our belt, we are in a better position to kick up these initiatives to the next level, just in time for some helpful Federal budget commitments and oversight. The reason the timing is right is because we now have baselines, standards, discoveries, methodologies and best practices that can feed into, shape, and insure the success of any future core missions and policies mandated by our Federal government.
By creating, learning, shaping, analyzing, documenting, and improving green building initiatives at the local level, we are forming a strong national foundation for the future of sustainability.
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For your personal and professional enlightenment about leadership, there’s two FREE eBooks available now from Seth Godin’s Triiibes community:
1. Tribes Casebook – A compilation of hundreds of tribe-building case studies that were written, edited and critiqued by thousands of members in Triiibes. (A submission from yours truly is on page 212.)
2. Tribes Q & A Book – A fabulous resource for building and leading tribes, developed by a core group of brilliant Triiibsters. Download it for yourself today.
SPECIAL NOTE: Both of these eBooks complement the recent release of Seth Godin’s best-selling hardcover book, Tribes: We Need You to Lead Us, which I highly recommend. ENJOY!
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“Burn 90% of it to the ground. And do it fast,” according to Michael Rosenblum at the Society of Editors Conference 2008.
UPDATES as of 15 November 2008:
The Future of Newspaper, Magazine Industry Grows Dim
How Newspapers Can Increase Their Google Juice
Will All Media Go Digital By 2014?
The End of Tangible Media is Clearly in Sight
Do newspapers have 6 more months?
Newspapers Jettisoning Top Talent to Cut Costs
Newspapers – The Terminal UI Problem
Murdoch: The Future Of Newspapers Goes Beyond Dead Trees
The San Diego news model
Iconic Harvard Square newsstand to close
The TypePad Journalist Bailout Program
Ten changes that could save print newspapers
New Media, New Opportunities
Should Newspaper Companies Get Out Of The Newspaper Business?
News You Can Lose
Newspapers are Old News
Out of Print (The New Yorker, March 2008)
Envisioning a Newspaperless Democracy (Newspaper Death Watch, March 2008)
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